Onomatopee Rebranding

I selected the Dutch independent publisher Onomatopee as the subject of a project and developed a rebranding proposal.
The logo is built around a coil motif—a form that can stretch, compress, and continuously transform. It expresses flexibility, playfulness, and an ever-evolving way of thinking, while also referencing Onomatopee’s three core pillars (publishing, exhibitions, and a Riso workshop) and the three “O”s in its name.