NIKON Rebranding
I worked on renewing the identity system of NIKON. I learned they are involved in a variety of optics-based sectors, not just cameras. They manufacture microscopes, telescopes, and other instruments, and are also active in cell culture, consulting for experiments in the medical field, and the imaging business. They also have a vision of "aiming for a global society where humans and machines co-create seamlessly" toward the year 2030. I made a logo based on a typeface that combines hard angles and soft curves, with the letter K as an arrow to express the company's aspiration to open up new directions.
Challenge
How can I maintain the impression of their advanced technology in optics and their commitment to precision, while adding a sense of warm color that is closer to that of human beings?
Instructor: Simon Johnston
TA: Ruby Kim
Year: 2023
🏵️ Nominated for ADC and TDC competitions
Gallery
time expressing a sense of precision.
unique color not found in other companies in the industry, so I kept it and
used a gradient to connect it with the more warm orange-magenta color.
I also use a scale pattern for precision and a gradient bar for modest color.
Presentation